To many, a website is a matter of convenience, and in the realm of e-commerce, ease of ordering. But to Troy Hiltbrand it’s a crystal ball—a view into the consumer’s future—and even your own good health. Not that convenience isn’t being improved through the new e-commerce platform being rolled out by Kyäni, which sells health […]
Features Marketing
Juan Carlos Ortiz de Montellano – El Universal
It was there in 1916, the year the Revolution ended and the Mexican Constitution was ratified. It’s covered the assassinations of Emiliano Zapata and Pancho Villa, the Tlatelolco Massacre of 1968 and, just weeks later, the Summer Olympics. Through war and peace, economic depression and national joy (the soccer team’s run to the quarterfinals of […]
Mike Plourde – Geiger
Back in the early ‘90s, if you wanted to order promotional products through Geiger, you first needed to open the Yellow Pages, call an 800 number and wait a week for the company catalog. Once the wares were chosen—coffee mugs, let’s say—you’d connect with a sales rep through another 800 number. Place the order, snail-mail […]
